To keep the bank manager happy we have also introduced some optional paid-for services which we call Essentials.
Midsummer's Eve is the UK's first and oldest free dating site.
But in the last decade or so, the game of looking for love has gotten some new rules, with the venue moving from the bar world to the the cyber world.
Songs are sung about either finding it or recovering from it, screen writers send story lines on unrealistic tangents to secure romantic endings, and books are filled with characters searching and pining for it.
A little history: we started in August 1999 as a free online dating site.
The site grew exponentially, with fantastic reviews in the Daily Mail, Mirror, Guardian, Cosmopolitan, Computer Weekly and many other publications.
If you do not have an existing account within Passions Network, then you can join Senior Passions, and it will be 100% free.
No upgrades will be required for you to have full access to Senior Passions. This option opens up access to a significant number of active sites in the network, but again, it is not required.
Whilst other dating sites began charging extortionate prices for dating services, we decided to keep dating free.